History of the race

​Who are the organisers?

The Aviva Women's Tour is organised and promoted by SweetSpot, the company behind the current organisation of the men's Aviva Tour of Britain since 2004.

What is the Women's Tour?

In March 2013 SweetSpot first announced their intention to create a standalone stage race for the world's top female cyclists in Britain - the first event of its kind. Later that year SweetSpot received the news that the Women's Tour had been granted a place in the UCI calendar for May 2014. 

The Women's Tour in Northamptonshire


Northamptonshire hosted the first-ever Women's Tour with the Grand Depart in Oundle and an exciting stage finish in Northampton town centre.

  • Approximately 55,000 people lined the Northamptonshire route on the first day
  • Spectators spent an estimated total of £386,362 in Northamptonshire during stage one
  • A further £88,000 was spent in the county on hotel and overnight accommodation by event organisers, cyclists and media personnel


Northamptonshire hosted stage three of the Women's Tour with the race starting in Oundle and this time finishing in Kettering.

  • Approximately 67,500 people turned out to watch the Women's Tour in 2015 – 12,500 more than last year
  • It is estimated that the event saw a £1million boost to the local economy, with spectators, cyclists and media personnel spending on accommodation, merchandise, food and drink